Playnomics
Playnomics (formerly Turiya Media) focuses on optimizing online games by enabling game publishers to proactively identify and retain their best customers, and target them with personalized recommendations.
Predictive Analytics
Playnomics's Predictive Analytics marries algorithmic expertise with mathematical modeling, semantic processing, and machine learning. The analytics engine can collect, normalize and quantify large volume of data that is assessed against e-commerce, information security, bioinformatics and financial models to help game developers figure out which players are the most valuable.
As more free-to-play games become the norm and selling virtual goods becomes the way to make money, game companies are relying more and more on a small fraction of players (typically 1 to 3 percent) paying to level up or for that shiny new virtual sword. Finding that 1 to 3 percent of players or getting more to pay for virtual goods can have a big impact on game revenues.
Playnomics uses predictive modeling to understand player behavior based on what they’ve done in the past and their style of play. Each player is segmented into one or more of 15 different groups, including collectors, explorers, social gamers, competitive players. Depending on the game, different kinds of players might be more likely to purchase virtual goods, and thus be more valuable.
