Tapjoy
Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy network spans over 9,000 applications and 200 million global consumers on iOS, Android and emerging mobile platforms, delivering more than 1.5 million advertising completions per day to applications developers and advertisers.
Tapjoy makes it easy for you to get started with building your app by providing a number of free services. Tapjoy offers a turn-key virtual goods hosting service, a virtual currency hosting service, as well as a game state hosting service for free to developers, no strings attached.
The Tapjoy Offerwall
The Offerwall is a list of marketing actions that your users can complete and earn virtual currency. The action might be"Install Kayak Mobile” or even “Install Tap Defense and beat level 3”. By integrating this ad unit, you can double your app’s revenue by monetizing all of your users who can’t participate in in-app payments or aren’t willing to pay money. Since many offers are free, there is no payment information necessary in order to monetize these users. The Offerwall allows you to unlock these additional revenue streams without affecting existing payments.
The Tapjoy Featured App
This ad unit is a full screen interstitial offer that shows on app startup which highlights a single featured offer. By integrating this ad unit, you increase your app’s monetization as you reach all of your users and take advantage of advertisers bidding for this valuable spot in your app. Integration is easy as we return either an image or customizable object so you can change the look and feel of the ad to match your app.
Tapjoy Banner Ads
Tapjoy incented banner ads are the best performing banner ads on mobile, period. These ad units slot into standard banner ad spaces and work with popular mediation platforms so they’re easy to integrate and get up and running. Users will see a banner ad promoting a single marketing action that they can complete to earn virtual currency or virtual goods, resulting in eCPMs of well over $5 at fill rates of > 95%.
To find out more about Tapjoy and Joyent Cloud, contact sales@joyentcloud.com.
